Visit Michoacán Campaign

Project Overview Art direction and photography created for the Visit Michoacán tourism campaign in collaboration with the marketing team of Sectur Michoacán. The project focused on producing visual content that showcases the region’s landscapes, culture, and destinations to promote tourism. Visual Direction The imagery highlights the natural beauty and cultural richness of the region through vibrant travel photography designed to inspire exploration and elevate the destination’s international appeal. Content Produced Destination photography and visual campaign assets used across magazines, billboards, and international tourism marketing, with placements including publications such as National Geographic and Luxury Travel.